Boost revenue by implementing reliable CRM

As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go. Imagine buying a product, and it breaks the first time you […]

Why businesses should opt for CRM

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Increase your leads by automating SMB marketing

Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, […]

Add minutes to your day with email automation

If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]

Productivity tip: Email automation

If you’ve ever received what looked like a personalised email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]

CRM optimization best practices

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips. Always update customer […]